Heard of WoahStyle.com? If not, check it out – it’s one of Canada’s fastest growing fashion/lifestyle blogs. Nathalie originally started it in 2014 to showcase her personal style and to cover the latest trends. It eventually evolved into a site which gives tips and tricks to help you look and feel your best. As WoahStyle grew as a brand, Nathalie developed a deep and unrelenting obsession with beauty products. After trying and researching hundreds of products, many of them lip-related, she and Diana decided to collab and create Lipsick.