AUTHOR: DIANA ALDEA

The name might be new to you, but Diana’s has been developing content for major brands for over a decade. She’s worked in advertising, e-commerce, broadcast TV and the public sector. That’s nice and all, but what does she know about lipstick? Aside from wearing it since the tender age of 11, she’s been a beauty contributor to WoahStyle since its inception and actually pushed Nathalie to create the brand. She’s also real AF, so she ain’t gonna lie to you about products and how they work.

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AUTHOR: NATHALIE MARTIN

Heard of WoahStyle.com? If not, check it out – it’s one of Canada’s fastest growing fashion/lifestyle blogs. Nathalie originally started it in 2014 to showcase her personal style and to cover the latest trends. It eventually evolved into a site which gives tips and tricks to help you look and feel your best. As WoahStyle grew as a brand, Nathalie developed a deep and unrelenting obsession with beauty products. After trying and researching hundreds of products, many of them lip-related, she and Diana decided to collab and create Lipsick.

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